Marketing & Communications
Running a business can be tough, especially within the first few years. It's important to have a good business plan and a solid marketing staff to keep you running through those undesirable slow times. Marketing your business regardless if its social media networking or out there shaking hands can generate a large portion of revenue and should be maintained when your business is at its peak season. Many companies wait until its slow to market their products and ideas and the result can be painfully unproductive. Many marketing endeavors take 3 to 6 months before the return in investment comes through. Having a solid foundation on your marketing, social connections and various other advertisements will keep your business alive and striving with new and repeat business for years to come. I offer 10 years of marketing and communication insight through a variety of industries across the board. If your looking at bumping up your marketing plan or are just looking for new ideas i can help. Here a few areas I specialize in...
Client Retention:
Keeping in touch with your current and past clients will increase your reputation in the community while increasing your bottom line. Some companies customer base is worth more than their property and equipment combined. Your customers and clients are your revenue, keep them close and keep in contact as much as possible. I recommend utilizing a contact management system with various templates and merge fields. Set up your own unique drip program. An automated system that can remind you when to drop by, send out cards and change or update your marketing material. A specific system can pay for itself a thousand fold.
Internet Optimization:
Certain key words and meta phrases in conjunction with social media networking can really increase your chances of being seen on the internet. When searching for a particular business through various search engines, not many customers will ever go to the 2nd or 3rd page of the business listings. Internet optimization increases your visibility on the first page. There are a multitude of ways to do this but knowing the right way can save you time and money.
Social Media Networking:
Ever hear of Facebook? Social networking is hot! and will be for a while to come. Getting noticed on places like Facebook, Twitter and LinkedIn is a good start but maintaining those social networks can be time consuming. Interlinking with synchronized updating can save you time.
Marketing Champagnes:
Putting together a campaign is great idea! Getting those clients to come to you is the best form of advertisement and can result in immediate business. Marketing campaigns usually require an investment and some hard work. Schedule your campaigns every quarter and work out the details well in advance to increase your audience. Invite all your employees to participate and get the word out through all your marketing endeavors.
PR & Charity Functions:
Get involved with the community and give back! like client retention, supporting a charity within the community will increase your reputation as an honest well balanced business that has more to offer than a product! Support your community and your community will support you.
B 2 B cross linking and market sharing:
What a beautiful concept and easy too! Invite other companies that work in conjunction with yours to cross link sites and share on the marketing costs. Contact your local chamber and become a member. Work with the other chamber members to form a circle of business' that help support each other. Synergy is the fuel for this fire.
